Pryde Group
Forty years experience of providing cutting edge equipment for world class athletes; official supplier of windsurfing rigs to the Olympic Games; holder of the windsurfing and kitesurfing world speed records. This is the Pryde Group.
We are all about high performance products, quality and success, which is reflected by the fact that we are one of world's biggest players in the marine and adventure sports markets, with over 2,500 employees, operations in more than 40 countries, and customers world wide who demand, and get, the best.
Our latest range of high performance products is NeilPryde Bikes – state of the art, lightweight machines born of our vast knowledge of composite technology and aerodynamic principles, and our passion for the exciting and challenging world of cycle racing.
Twenty Years of Experience in Carbon Fibre
We began by making sails and pioneering carbon fibre rigs for windsurfers, and we've enjoyed unrivalled success in this field from the very beginning.
But despite our windsurfing heritage cycling has always been in our blood. NeilPryde Bikes was founded by ardent cyclists with years of experience of racing and riding bikes all over the world. We have combined our unrivalled passion and enthusiasm for cycling with our acknowledged expertise in composites and aerodynamic principles to produce NeilPryde Bikes – a natural extension of our desire to be the best, whether on land or water.
NeilPryde Bikes push the limits of performance, raise the bar in design and redefine cutting-edge technology to create the next generation of carbon fibre road bikes. These precision engineered machines allow you to ride longer, harder and faster, and above all to win, because we know that performance means everything to you.
We are Cyclists
Son of Pryde Group founder and brand manager, Mike Pryde, is an avid cyclist whose passion for the sport was a driving force behind the creation of NeilPryde Bikes. His commitment to cycling can be seen on his Epic Rider page.
"The jump to cycling was a natural progression for the Pryde Group," says Mike, "As an experienced competitive cyclist with many years of racing I was passionate about developing bikes that can perform at pro-level as well as being relevant to weekend warriors aspiring to climb the most demanding alpine passes or beat their personal best times on their regular training ride".
Mike's massive enthusiasm for the project was combined with years of experience of working on cutting edge architecture for companies such as Foster and Partners, allowing him to use his design and engineering abilities to develop and launch the brand.
"We were able to take full advantage of our in-house expertise in composites and aerodynamics and worked in collaboration with BMW Group DesignworksUSA to ensure that our bikes optimise the stiffness-to-weight ratio as well as ensuring that drag forces are reduced to a minimum to give a unique riding experience." This means that whether you're a pro looking to take milliseconds out of your opponents or a mad keen amateur aiming to burn your mates on training rides, you have all the advantage on a NeilPryde bike. Because when you ride NeilPryde, you ride to win.
